Geri LaChance 2021 Advocate of the Year

Geri LaChance Awarded California 2021 Advocate of the Year by the California and Nevada Credit Union Leagues

December 6, 2021
by Team SESLOC

SELSOC President and CEO Geri LaChance is presented with the “Advocate of the Year Award” by Diana Dykstra, President and CEO of the California and Nevada Credit Union Leagues, and John Cassidy, Board Chairman of the California League.

We’re thrilled to announce that our President and CEO, Geri LaChance, was selected by the California and Nevada Credit Union League as the 2021 California Advocate of the Year. Each year, the League honors credit unions, individuals and organizations that display extraordinary leadership in advocacy and political action.

The California and Nevada Credit Union League honors leaders for devoting their time and resources to advocating on behalf of their credit union’s members. Geri was recognized for her remarkable service to the credit union movement and its members in early November. She was celebrated as a strong political advocate and grassroots supporter and was honored for her involvement with legislators.

Most recently, Geri called on SESLOC members to act regarding the IRS Reporting Proposal which would have required financial service providers to report gross cash flows greater than $600 on all of their accountholders. SESLOC members and employees submitted the most letters of opposition in all of California. The measure was removed from the Infrastructure bill, avoiding increased burden on financial institutions and consumers nationwide.

“We are extremely proud of Ms. LaChance’s leadership and advocacy for all consumers,” said Kelli Briggs, Senior Vice President, Chief Operations Officer. “This recognition and endorsement underscores what we at SESLOC have always known about Geri. That her consistent advocacy benefits our members and our community in extraordinary ways. Her experience, commitment and character make her a distinguished leader at both SESLOC and in our community.”

Geri has served as President and CEO of SESLOC since 2011. Today, the credit union has grown to more than one billion in assets and remains the largest locally headquartered financial institution.

Additionally, Geri volunteers her support in the greater credit union community, serving as a board member of the California Credit Union League and on the League’s Political Action Committee. She also serves on the executive committee for the Credit Unions for Kids Wine Auction benefitting Children’s Miracle Network, and previously served on the League Audit Committee.

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